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設計單位? Informal異規(guī)設計

項目地點? 廣東惠州

建成時間? 2023年10月

建筑面積? 300平方米

本文文字由設計單位提供。

gogoland位于惠州野島文化社區(qū)，這里飽含歷史感的建筑環(huán)境與宜人的公共空間，其獨特的地理位置對品牌創(chuàng)立具有決定性意義。Informal異規(guī)設計通過設計，將人寵陪伴與天然環(huán)境緊密相連，創(chuàng)造一間以寵物樂園為主題的自然社交空間。

Located in the Wild Island Community of Huizhou, gogoland is a pet-friendly public social space brimming with a sense of history brought by the architecture and an inviting vibe. Its unique location in the neighborhood has played a crucial role in establishing the brand. Through thoughtful design approaches, Informal Design has integrated human-pet bonding with the surrounding natural environment, resulting in a natural social space themed as a pet paradise.

▲ 項目視頻? ?張超

01歡快奔跑，空間印記

Joyful Running with Spatial Impressions

用少量的綠色點綴整體空間氛圍，活潑的品牌色像葉子一樣散落在空間各個角落。從進入空間的那一抹綠色開始，寵物的爪印就是創(chuàng)作靈感的原點，不規(guī)則地呈現(xiàn)在各處，像寵物歡樂奔跑落下的每一爪空間印記。

Slight green adornments are adopted to enhance the overall ambiance of the space, echoing the vibrant brand colors scattered throughout like leaves. Starting from the touch of green at the entrance, design elements inspired by pets' paws appear throughout the space at random, symbolizing the footprints left by the joyful running of pets.

而品牌輔助圖形圓形則作為空間線索，應用在門把手、防撞條、導視牌、寄養(yǎng)間的換氣孔等空間細節(jié)上，蔓延始終。

Circle, as a visual symbol of the brand, becomes a design thread that connects the spaces. It is applied in various details such as door handles, corner guards, signs, and air-vent of the boarding house in a coherent way.

02自然與建筑的無邊界體驗

Seamless Experience of Nature & Architecture

原始建筑前身是黃酒廠的員工宿舍樓，建筑周圍被老式居民樓環(huán)繞。經(jīng)園區(qū)改造后，長期閑置作為電動車臨時停放處。在建筑內側有一塊沒有被植被覆蓋的場地，與周邊的蒼天大樹呼應，形成一個巨型的綠色穹頂，創(chuàng)造了幾近完美的天然自然環(huán)境。設計團隊希望將自然引入室內，在建筑和自然之間創(chuàng)造出無邊界的體驗。

The project is transformed from the previous dormitory building owned by a rice wine factory. It is situated amidst a cluster of old residential buildings. Following the campus' renovation, the building remained vacant for a long time, serving as a temporary parking area for electric scooters. Within the building, there is an uncovered open space, which forms a magnificent green dome together with the surrounding tall trees, providing an almost perfect natural ambiance. The design focuses on introducing natural light into the interior, creating an unbounded experiential space that seamlessly blends nature and architecture.

將原始建筑墻面進行拆除，西南側的過道與東北側的院落連接成一片完整的戶外公園。將核心功能房間向內收縮，從而形成由內向外擴展的連廊通道，地面向外延伸，將自然引入室內，無形中擴展了建筑體量。

The building walls were demolished to create a connection between the corridor on the southwest and the courtyard on the northeast, resulting in a complete outdoor garden. The core functional rooms are set back to create a corridor that expands from the inside to the outside. By extending the ground outward, the interior space is seamlessly integrated with nature, expanding the overall building volume spontaneously.

03空間軌跡，光影隨行

Spatial Trajectory, Light & Shadow in Tow

利用空間入口處坡道逐漸遞減的高差，結合建筑外立面的窗景變化，視線由高及低，由窄變寬，從近至遠，營造出進入空間前的儀式感，激發(fā)著空間與街道的自然聯(lián)結與親密互動。

By utilizing the gentle slope of the entrance ramp and the varying perspectives offered by the building's facade, the sight line transitions smoothly from a higher vantage point to a lower one, from a narrower view to a wider one, and from a closer distance to a farther one. This deliberate design creates a sense of ritual before entering the space, while also fostering a close connection with the surrounding neighborhoods.

光影隨著時間軌跡推移，柔和地走進室內，給這個社區(qū)空間帶來舒適與溫暖。臨街面飄板挑檐向外延伸，結合街道的坡度高差，形成了新的半戶外空間。而挑檐向內延伸，結合裸露的梁柱，將室內營造出戶外感。

The light and shadow fill the interior gently over time, creating a sense of comfort and warmth in this community space. The overhanging structure on the street-facing side extends outward, forming a semi-outdoor area that seamlessly blends with the sloping street. The inward extension of the overhang, along with the presence of bare beams and pillars, adds a welcoming outdoor ambiance to the interior.

空間入口內退形成一個U型門廳，創(chuàng)造了一個標志性的停留入口，緩沖了入口與坡道的關系，正面是寵物社交空間入口，左側是寵物服務空間。為了滿足多元的空間功能布局和營業(yè)時間，設計團隊圍繞右邊柱子設計了3個門，不同的組合開啟對應不同的營運需求，同時滿足了人寵對空間與時間的需求。

The entrance is strategically set back to form a U-shaped foyer, which creates an iconic identity and a buffer between the entrance and the ramp. The pet social space is arranged right in front of the entrance, while the pet service area is placed on the left. To accommodate various spatial functions and the opening time, the design team has incorporated three doors around the right pillar. These doors can be opened in different combinations to cater to different operational needs, as well as the needs of pets and guests at any given time.

04 功能之內，盒體之外

Within Function, Design Beyond the Box

將所有功能間打造成兩個長方形盒子，內外連貫的獨立盒子不僅包容了吧臺、后廚、儲物間、寵物酒店，還集合了貓咪洗護美容間、狗狗洗護間、狗狗美容間、寵物布草間。

All functional rooms are housed within two rectangular boxes. The independent boxes, which are connected to both the interior and exterior, contain a bar counter, a kitchen, a storeroom, and a pet hotel. Additionally, the boxes integrate a cat grooming room, a dog grooming room, a dog hairdressing room, and a pet linen room.

將臨街的盒子立面設計成樂園接待處和寵物歡迎點，形成包容開放的社區(qū)感。而盒體之外則保持場地的原始狀態(tài)，回歸自然樣貌。

The street-facing facade of the box is designed to function as a reception area, creating an open and inclusive community atmosphere. The surrounding area of the box remains in its previous state, maintaining its natural appearance.

盒體之外結合玻璃輔助劃分空間功能，將寵物社交空間與寵物服務空間完全分離，但在視覺上相互聯(lián)系，整體空間明亮開敞又相對獨立，使每一間房間都能享受到自然的采光和通風，與周圍建筑和自然建立和諧關系。

The box body incorporates glass partitions to create a complete separation between the pet social space and the pet service space, while still maintaining a visual connection between the two zones. This design allows for a bright, open, and relatively independent overall space, ensuring that every room can enjoy natural light and ventilation and harmoniously integrates with the surrounding architectural and natural environments.

寵物社交空間兩端被大片玻璃及折疊玻璃門所包裹，將這些玻璃門完全推開，相鄰的花園立刻為室內活動區(qū)域蔓延舒展，將人寵引入靜謐的花園深處。在院子中庭的古老大樹和搖曳的樹影陽光下，享受自在的快樂人寵時光。

Both ends of the pet social space are enveloped by large glass partitions and glass folding doors. When these doors are fully opened, the adjacent garden merges with the indoor activity area immediately, inviting guests and pets to explore the serene beauty of the garden and enjoy a relaxing and joyful bonding time between humans with pets while basking in the warm sunlight beneath the old trees in the courtyard.

05被陽光包裹的建筑肌理

Architectural Texture Wrapped in Sunlight

保留原始建筑的表皮肌理，以水泥混凝土地面和臨街的灰色水洗石墻面相呼應，讓室內溫暖的海洋板墻面和干凈的白色肌理漆完美糅合。這些材料的巧妙選用不太容易被人發(fā)現(xiàn)，仿佛是生長于老房子之上，坐落于植被之中，被陽光包裹著。

The existing architectural skin was preserved, complemented by the cement concrete floor and the gray pebbledash wall facing the street. The interior features a harmonious blend between the warm marine plywood wall veneers and pure white textured paint. These skillfully selected materials seem to growing from the old house, nestled among greenery and wrapped in sunlight.

與此同時，因時間推移而自然風化的肌理，則進一步增強了建筑質感，以和諧的方式還原當?shù)氐臍v史原貌，讓所有建筑材料以自然狀態(tài)呈現(xiàn)，創(chuàng)造出一種雅致的簡約感。

The natural weathering of the materials over time enhances the building texture, restoring the past appearance of the place in a harmonious manner. The building materials are presented in an authentic way, creating an elegant and simplistic ambiance.

06友好設計，理想空間

Creating a Pet-friendly Ideal Space

空間上的家具細節(jié)打造，為初次來到這里的寵物提供安全感，靠墻的固定座位用燈柱支撐，將座位下方空間留給小狗，安撫其來到陌生空間的情緒狀態(tài)。而長凳下方的懸空設計，是為了僅可能減少對寵物玩耍的阻礙，提供給寵物停留的足夠自由度。

The furniture pieces are specifically designed to create a soothing environment for pets, particularly those who are visiting for the first time. The fixed benches along the wall are supported by lamp stands, while also leaving enough space underneath for puppies to find solace and comfort in unfamiliar surroundings. The space under the benches allows for unobstructed space to play, giving pets the freedom to roam and explore.

所有的活動家具特意增強自重，四條腿的正方形桌子穩(wěn)定性極強，給予人在空間工作與用餐的安心，桌角還預留了可以栓狗的貼心小配件。

All the movable furniture pieces are meticulously designed to enhance stability. The square tables, supported by four sturdy legs, provide a sense of security for people while they work or dine there. Additionally, the table features considerate small accessories placed at the corners, which can be used for leashing dogs if needed.

椅子被設計成一個小窩，下方可以結合亞克力盒子，將小貓小狗臨時寄住的座位下兩側，分別設計可以栓狗和放杯子的小配件，椅背則可以前后調整角度，兩邊靈活就坐。

The chairs are designed to resemble a cozy den, with the option to attach an acrylic box underneath for temporarily housing cats and dogs. The chairs feature specially designed accessories on the sides including dog leash holders and cup holders. The backrest of the chair is adjustable both forward and backward so that either side can be flexibly used for seating.

明亮自然的空間、柔和斑駁的氛圍和友好的功能設計，揉合出美妙的空間體驗，作為一個不斷探索人寵社交新生活的寵物樂園，gogoland滿足了當代人寵不斷尋找的理想社區(qū)模樣。

The space of gogoland is bright and filled with natural light, creating a welcoming and comfortable atmosphere. The design is both functional and friendly, ensuring a wonderful experience for all visitors. As a pet paradise, gogoland is dedicated to constantly exploring new ways to enhance the social lives of pets and people. It aims to provide an ideal community that caters to the needs of contemporary pets and pet owners.

設計圖紙 ▽

完整項目信息

項目名稱：gogoland

項目業(yè)主：gogoland

項目類型：人寵社交空間

設計公司：Informal異規(guī)設計

聯(lián)系郵箱：informaldesign@foxmail.com

設計內容：品牌、視覺、空間、家具

主創(chuàng)建筑師：王盛

空間設計：王盛、林樹彬、王杰、陳子龍

平面設計：鄭晶、劉彥宏、符靖

品牌策劃：sumi huang、黃文琪

項目設計：2023年7月—2023年8月

完成年份：2023年10月

項目地址：廣東惠州惠城區(qū)黃家塘街39號野島文化生活社區(qū)

建筑面積：300平方米

施工單位：深圳市鉅深建設有限公司

攝影師：張超

視頻版權：張超

版權聲明：本文由Informal異規(guī)設計授權發(fā)布。歡迎轉發(fā)，禁止以有方編輯版本轉載。
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