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設(shè)計(jì)單位? Unknown design非知名設(shè)計(jì)

項(xiàng)目地址? 浙江嘉興

完成時間? 2024年9月

項(xiàng)目面積? 332平方米

本文文字由設(shè)計(jì)單位提供。

本案是Unknown design為HOOKA品牌打造的第二家美發(fā)空間，項(xiàng)目坐落于浙江嘉興普民路與文賢路交匯的街區(qū)轉(zhuǎn)角，場地前身為售樓部。靈感汲取自理發(fā)器械的工業(yè)特質(zhì)，我們希望將這種精確且系統(tǒng)化的屬性融入設(shè)計(jì)，空間采用低飽和度材料、簡潔純粹的線條及幾何形態(tài)，結(jié)合富有光澤的金屬元素，塑造出工業(yè)機(jī)能的整體氛圍，強(qiáng)化品牌的專業(yè)形象。

This is Unknowndesign's second hairdressing space for the HOOKA brand, located on the corner of Pumin Road and Wenxian Road in Jiaxing, Zhejiang Province, where the former sales office was located.

Inspired by the industrial nature of barber equipment, we wanted to incorporate this precise and systematic attribute into the design, using low saturation materials, clean and pure lines and geometric forms, combined with glossy metal elements, to create an overall atmosphere of industrial functionality and to strengthen the brand's professional image.

入口立面上因不可抗因素，保持視覺透視性，采用了實(shí)驗(yàn)室風(fēng)格（Laboratory Style）的透明設(shè)計(jì)理念，強(qiáng)調(diào)空間的功能主義和技術(shù)感，并通過“可視化”的形式使室內(nèi)的機(jī)械結(jié)構(gòu)與功能劃分直接與外部環(huán)境發(fā)生互動，增強(qiáng)了空間的視覺透視性。玻璃材質(zhì)的通透性，也強(qiáng)調(diào)了建筑的開放性與流動性，打破傳統(tǒng)空間的邊界感。

On the entrance fa?ade, the visual perspective is maintained due to irresistible factors, and the transparent design concept of Laboratory Style is adopted to emphasise the functionalism and technicality of the space, and to enhance the visual perspective of the space by making the mechanical structure and functional division of the interior interact directly with the external environment through the form of ‘visualisation’. Through the form of ‘visualisation’, the mechanical structure and functional division of the interior interact directly with the external environment, enhancing the visual perspective of the space. Through the transparency of the glass material, the openness and mobility of the building is emphasised, breaking the traditional sense of spatial boundaries.

傳統(tǒng)店招的創(chuàng)新轉(zhuǎn)換

Innovative conversion of traditional store signs

設(shè)計(jì)靈感來源于老式三色理發(fā)燈的旋轉(zhuǎn)動態(tài)，我們賦予這一傳統(tǒng)元素以全新的表現(xiàn)形式。旋轉(zhuǎn)的動態(tài)被抽象化并簡化為二維波紋圖案。這種圖形語言使傳統(tǒng)的機(jī)械動態(tài)表現(xiàn)呈現(xiàn)出極簡主義的視覺風(fēng)格，通過將這一圖案進(jìn)一步轉(zhuǎn)化，最后形成具有三維空間感的導(dǎo)視系統(tǒng)。

The design is inspired by the rotating dynamics of the old tricolor barber lamp, giving this traditional element a new form of expression. The rotating motion is abstracted and simplified into a two-dimensional ripple pattern, a graphic language that gives the traditional mechanical motion a minimalist visual style. By further transforming this pattern into a three-dimensional spatial sense of the guidance system.

設(shè)計(jì)通過原始結(jié)構(gòu)和金屬材料對比，讓樸拙的時間沉淀與現(xiàn)代主義融合——參考柯布西耶“住宅是居住的機(jī)器”，將商業(yè)功能轉(zhuǎn)化為簡高效運(yùn)轉(zhuǎn)的機(jī)器。裸露的金屬橋架和管道則突出了理發(fā)店機(jī)械性與功能性的雙重特性，這些通常被隱藏的工業(yè)元素被作為顯性構(gòu)件，體現(xiàn)了空間的工業(yè)特征。這種直白的材料表達(dá)也暗示了理發(fā)店本身的快速轉(zhuǎn)化與服務(wù)性質(zhì)，簡潔、直接且富有力量。

The design is a fusion of time and modernism through the contrast between the original structure and the metal materials,: a reference to Corbusier's ‘the house is a machine for living’ which transforms the commercial function into a simple and efficient machine. Exposed metal bridges and pipes emphasise the barbershop's mechanical and functional nature, these usually hidden industrial elements are used as visible components, highlighting the industrial character of the space, and this straightforward expression of the materials also suggests the rapid transformation and service nature of the barbershop itself, which is simple, direct and powerful.

保留的兩面原始墻體去除表面涂料，展示出粗糙的混凝土和砌磚基層。這種原始的墻面處理讓空間具有一種歷史感和時間積淀，并通過暴露的建筑肌理強(qiáng)化了理發(fā)店作為“加工與變革”空間的屬性。

The two original walls that remain have been stripped of their surface coatings to reveal a rough concrete and brick substrate. This raw wall treatment gives the space a sense of history and time and reinforces the barbershop's attributes as a space for “processing and transformation” through the exposed architectural texture.

將“功能性設(shè)計(jì)”轉(zhuǎn)化為空間美學(xué)的一部分

Transforming “functional design” into spatial aesthetics

理發(fā)店前廳區(qū)域的設(shè)計(jì)理念，重點(diǎn)在于通過模塊化設(shè)計(jì)，將收銀柜臺、衣帽存儲、LED屏幕、咖啡服務(wù)等多項(xiàng)功能巧妙地組合在一起，既提升了空間的實(shí)用性，也豐富了空間的視覺表現(xiàn)。我們利用金屬材料的留縫處理，讓金屬單元看起來更加輕盈、透氣，避免過于笨重的感覺，賦予設(shè)計(jì)一種現(xiàn)代工業(yè)風(fēng)的美感。

The design concept of the barbershop vestibule area focuses on skillfully combining the functions of “cashier counter, coat storage, LED screen and coffee service” through modular design, which enhances the practicality of the space and enriches the visual performance of the space. The use of the metal material seam treatment makes the metal unit look lighter and more breathable, and also effectively avoids the feeling of being too bulky and heavy, giving the design a modern industrial style aesthetics.

一系列可移動門板，是激活空間的動態(tài)因子，通過這種靈活可調(diào)的設(shè)計(jì)，空間布局多樣化并可以根據(jù)實(shí)際需求進(jìn)行即時調(diào)整。移動門板不僅充當(dāng)臨時隔斷，圍合特定區(qū)域（如洗發(fā)區(qū)），有效減少了不必要的視覺干擾，還能根據(jù)顧客需求創(chuàng)建不同的私密性等級。

A series of removable door panels are a dynamic factor in activating the space, and through this flexible and adjustable design, the layout of the space can be diversified and instantly adjusted according to the actual needs. The panels not only act as temporary partitions to enclose specific areas (e.g. the shampoo area), effectively minimising unwanted visual distractions, but also create different levels of privacy according to customer needs.

我們還巧妙地融入置物架功能，提供額外的收納空間。置物架設(shè)計(jì)既可存放洗護(hù)產(chǎn)品、毛巾等物品，也能作為門板的支撐結(jié)構(gòu)，進(jìn)一步優(yōu)化空間利用率，增強(qiáng)了理發(fā)店空間的功能性與適應(yīng)性。

It also cleverly incorporates a shelf function to provide additional storage space. The shelves are designed to store items such as toiletries and towels, as well as serve as a support structure for the door panels, further optimizing space utilization and enhancing the functionality and adaptability of the barbershop space.

染燙剪發(fā)區(qū)設(shè)置在臨窗區(qū)域，最大化利用自然光這一天然資源，減少對人工照明的依賴，同時也有助于提升空間的可持續(xù)性和環(huán)保性。這樣既能為顧客提供明亮、舒適的理發(fā)體驗(yàn)，也通過開闊的視野強(qiáng)化空間的通透感和開放感。臨窗的位置使得這一功能區(qū)能夠最大程度地享受外部景觀，增強(qiáng)顧客在服務(wù)過程中的愉悅感和放松感。同時，自然光有助于提升理發(fā)師的操作精度，尤其在染燙等細(xì)致的服務(wù)中，充足的自然光可以提供更高的準(zhǔn)確度和舒適度。

The hair coloring and cutting area is set up in the window area, maximizing the use of natural light as a natural resource, reducing the reliance on artificial lighting, and also helping to enhance the sustainability and environmental protection of the space. It provides customers with a bright and comfortable hairdressing experience, and also enhances the sense of transparency and openness of the space through an open view. The window location allows this functional area to enjoy the external landscape to the greatest extent possible, which enhances the customer's sense of pleasure and relaxation during the service process. At the same time, the natural light helps to improve the barber's operational precision, especially in the coloring and perming and other detailed services, the sufficient natural light can provide a higher degree of accuracy and comfort.

地面采用人字形鋪貼的黑色亮面條磚，不僅具有現(xiàn)代精致感，而且便于清潔維護(hù)。瓷磚的光澤與紋理通過光線的反射，巧妙地實(shí)現(xiàn)了空間的視覺分區(qū)，標(biāo)識出不同功能區(qū)的邊界。人字形鋪貼的形式在視覺上引導(dǎo)顧客的視線，同時也通過幾何圖案增強(qiáng)了空間的動感和層次感。

The floor is covered with black glossy strip tiles laid in herringbone shape, which not only has a sense of modern sophistication, but also facilitates cleaning and maintenance. The gloss and texture of the tiles are reflected by the light, skillfully realizing the visual zoning of the space and marking the boundaries of different functional areas. The form of herringbone paving visually guides the customer's attention, and also enhances the sense of movement and hierarchy of the space through geometric patterns.

理發(fā)臺采用鋁板折彎成型，憑借這一簡潔而現(xiàn)代的工藝手法，將鏡臺的功能以輕干預(yù)方式融入整體設(shè)計(jì)中。鋁板材質(zhì)不僅具備現(xiàn)代感和精致感，還通過折彎工藝使得臺面既具結(jié)構(gòu)性又保持輕盈感，避免了傳統(tǒng)理發(fā)臺笨重的感覺，突出了空間的流動性和開放感。

The barber's table is made of bent aluminum, a simple and modern technique that integrates the function of the mirror table into the overall design in a light intervention. Aluminum not only has a modern and sophisticated feel, but the bending process also makes the countertop structural and lightweight, avoiding the bulky feeling of a traditional barber's table and highlighting the fluidity and openness of the space.

金屬材質(zhì)在空間設(shè)計(jì)中被巧妙地運(yùn)用，成為各功能組件中的核心元素，貫穿整個理發(fā)店的設(shè)計(jì)理念。金屬的現(xiàn)代感、堅(jiān)固性與簡潔性，為整個空間帶來了統(tǒng)一的視覺語言和高度的功能性。通過合理的材質(zhì)搭配與應(yīng)用，金屬不僅強(qiáng)化了空間的工業(yè)風(fēng)格，也賦予了各個功能區(qū)以清晰的界定與層次感。

Metal is skillfully utilized in the design of the space as a core element in each functional component throughout the barbershop concept. The modernity, robustness and simplicity of metal bring a unified visual language and high functionality to the whole space. Through rational material matching and application, metal not only strengthens the industrial style of the space, but also gives each functional area a clear definition and sense of hierarchy.

金屬材質(zhì)還被運(yùn)用在一些裝飾性細(xì)節(jié)中，例如logo、臺盆、握把、鏡框等小件家具。金屬的光澤與質(zhì)感通過這些細(xì)節(jié)元素為空間增添了層次感和現(xiàn)代感，同時與其它材質(zhì)（如混凝土、玻璃等）形成了強(qiáng)烈的視覺語言，確保了空間的高效運(yùn)作與整體美學(xué)的統(tǒng)一。

Metal is also used in some decorative details such as pedestal basins, handrails, mirror frames and other small pieces of furniture. The shine and texture of metal adds a layered and modern feel to the space through these detailed elements, while forming a strong visual language with other materials (such as concrete and glass), ensuring the efficient functioning of the space and overall aesthetic unity.

堅(jiān)實(shí)和沉穩(wěn)的混凝土帶來原始感，金屬材質(zhì)的反射和光澤感增添靈動與現(xiàn)代感。冷冽與質(zhì)樸結(jié)合，將空間切割、折疊、延伸，形成富有視覺張力的戲劇效果，形成了既理性又感性的融合，營造出獨(dú)屬于品牌的先鋒式浪漫。

The solid and calm concrete brings a sense of originality, while the reflection and luster of the metal material adds a sense of spirituality and modernity. The combination of coldness and simplicity cuts, folds and extends the space to form a dramatic effect with visual tension, forming a fusion of both rationality and sensibility, and creating a pioneering romance that is unique to HOOKA.

完整項(xiàng)目信息

項(xiàng)目名稱：HOOKA 名鏡園店

類型：理發(fā)店

設(shè)計(jì)單位：Unknown design非知名設(shè)計(jì)

設(shè)計(jì)團(tuán)隊(duì)：mk. zhu. zhangdanman

項(xiàng)目面積：332平方米

項(xiàng)目地址：浙江嘉興

完成時間：2024年9月

施工單位：久維裝飾工程有限公司

燈光照明：光跡照明

攝影：黑水

版權(quán)聲明：本文由Unknown design非知名設(shè)計(jì)授權(quán)發(fā)布。歡迎轉(zhuǎn)發(fā)，禁止以有方編輯版本轉(zhuǎn)載。
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