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該文旅樂園坐落在埃及北海岸的馬拉奇，現在簡直就是一片顛覆傳統、充滿新意的娛樂天地呢！樂園占地60,000平方米，是由佰筑為Emaar Misr精心打造而成的。我們用大膽的色彩和引人入勝的沉浸式體驗，徹底重新定義了公共空間，吸引著所有年齡段的游客，特別是那些充滿活力的青少年和年輕人哦~

The Hub, located in Marassi on Egypt’s North Coast, is a groundbreaking entertainment destination, covering 60,000 m². Designed by 100architects for Emaar Misr, it redefines public space through bold, colorful design and immersive experiences that engage visitors of all ages, especially adolescents and young adults.

2023年末，Emaar Misr懷揣著一個大膽的愿景，找到了佰筑：希望共同打造一個獨一無二的娛樂中心，作為年輕人社交的聚集地，與Marassi的所有其他公共設施和便利設施相輔相成，共同構成一個完美的整體。然而，設計的時限只有短短兩個月，建造的時限也只有六個月，這無疑是一個巨大的挑戰！終于在2024年1月，施工如火如荼地展開了，希望在夏季能夠及時開放這個令人期待的沉浸式空間。

In late 2023, Emaar Misr approached 100architects with a bold vision: to create a one-of-a-kind entertainment hub that would serve as a social anchor for youth, complementing all other public facilities and amenities for adults at Marassi. With just two months for design and six months for construction, the challenge was clear. Construction began in January 2024, working at full speed to deliver this immersive space in time for the summer season.

而馬拉奇文旅樂園設計的核心理念也是別具一格，那就是“大爆炸”——寓意著慶祝生命和青春的無限活力，通過色彩、燈光和動態形式的完美融合與爆發，將這一理念展現得淋漓盡致。這個抽象而又富有深意的概念，被巧妙地轉化為了一種視覺上引人入勝的體驗。游客們仿佛被這種創新的巨大導視系統無形地牽引著，來到這個充滿魔力的空間。而那些大膽、多彩的線條更是直接嵌入地面，巧妙地引導著人流，不僅增強了空間的流通性，還為商業街區增添了一層動態美學魅力。

At the core of The Hub’s design is the concept of a "Big Bang"—a celebration of life and youth, represented by an explosion of colors, lights, and dynamic forms. This abstract idea translates into a visually captivating experience, where visitors are drawn into the space as if being pulled by gravitational forces represented by an innovative wayfinding system. Bold, colorful lines embedded directly into the ground guide foot traffic, enhancing circulation while adding a dynamic aesthetic layer.

馬拉奇文旅樂園巧妙地采用了“三心”布局，包含了三個主要區域：一個多功能的活動空間、一個充滿樂趣的游樂場和專為孩子們打造的兒童城，它們都圍繞著中央廣場，仿佛是一個為年輕游客量身定制的夢幻世界。這些空間經過精心設計和布置，旨在鼓勵自發性的社交互動和自我表達，這正是佰筑創造促進社區參與的公共空間的核心理念！這個充滿活力的設計仿佛是一個邀請，吸引著游客們前來探索、玩耍和交流，使其成為了社交聚會和青少年表達自我的理想場所。

The master plan features a "triple heart" layout with three major zones: a multipurpose event space, a playground, and Kids Town, all gravitating around the Central Plaza, and tailored to younger audiences. These spaces are carefully arranged to encourage spontaneous social interactions and self-expression—core to 100architects’ philosophy of creating public spaces that foster community engagement. The dynamic design invites visitors to explore, play, and connect, making it an ideal space for social gatherings and youth expression.

除了這些令人矚目的主要景點外，馬拉奇樂園還提供了豐富多彩的活動，讓人目不暇接！你可以在這里享受露天電影院的浪漫時光，感受卡丁車賽道的速度與激情，還可以在旱冰場上翩翩起舞，或者在運動場上揮灑汗水。更有街機游戲區讓你回味童年時光，以及靈活多變的公共空間，專為快閃市集、音樂會和工作坊而設計，每一次的活動都充滿了新鮮感和驚喜。餐飲和零售空間也是這里的一大亮點，它們分別占地10,000平方米和15,000平方米，規模宏大。集裝箱式的餐飲店和具有當地特色的零售商店與活力四射的美學氛圍完美融合，讓人在品味美食和購物的同時，也能感受到這里獨特的文化氛圍。這種模塊化的設計方法不僅加快了施工速度，還保持了一種引人注目的工業風格，深受年輕游客的喜愛，成為了這里的又一道亮麗風景線。

In addition to these key attractions, The Hub offers a wide range of activities, including an open-air cinema, go-kart track, roller-skating rink, sports courts, arcade, and flexible public spaces designed for allowing the ephemeral appearance of pop-up markets, concerts, and workshops. F&B and Retail spaces occupy 10,000 m² and 15,000 m² respectively, with container-based F&B outlets and locally themed retail shops, all designed to blend seamlessly with the vibrant aesthetic. This modular approach enabled fast construction while maintaining a striking industrial edge that resonates with younger visitors.

作為埃及北海岸最時尚的文旅打卡勝地，馬拉奇文旅已經迅速成為了晚間活動的熱點。每天絡繹不絕的人群足以證明它的成功和吸引力，而項目也已經計劃進行擴建，讓人期待！第二階段預計將于2025年6月完成，將引入更大的游樂區和更多的便利設施，進一步推動社交互動、游客參與和商業成功。隨著佰筑不斷重塑公共空間，我們感到非常興奮和榮幸能夠突破設計界限，創造出充滿了活力、互動性和包容性，讓人流連忘返的新環境。

As the trendiest space on Egypt’s North Coast, The Hub has quickly become a hotspot for evening activities. With its success evident in the daily crowds, the project is already set to expand. Phase 2, scheduled for completion by June 2025, will introduce a larger playscape and even more amenities, driving further social interaction, visitor engagement, and commercial success. As 100architects continues to reshape public spaces, we are excited to push the boundaries of design, creating environments that are vibrant, interactive, and inclusive.

來源：本文由佰筑建筑設計咨詢（上海）有限公司提供稿件，所有著作權歸屬佰筑建筑設計咨詢（上海）有限公司所有。

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